Xinhua News Media Holdings Limited is an investment holding company that provides cleaning and related services in Hong Kong. It operates in three segments: Cleaning and Related Services, Advertising Media Business, and Waste Treatment Business. The Cleaning and Related Services segment serves industrial and residential buildings, shopping malls, public transport facilities, airline catering companies, and other venues. The Advertising Media Business segment offers media strategy, planning, and management, as well as develops and operates advertising media. The Waste Treatment Business segment provides organic waste treatment services and sells by-products. The company also engages in broadcasting information on outdoor and indoor television screens, providing content for mobile screens in public transportation, solid and medical waste treatment, technology, media, and telecommunications activities, and property agency and investment businesses. It offers organic liquid fertilizers and solid pellets under the Fertilife brand, and environmental services including waste collection and disposal, pest control, external wall cleaning and repairs, stone maintenance, and synthetic detergents under the Sparkling brand. Formerly known as Lo's Enviro-Pro Holdings Limited, it changed its name to Xinhua News Media Holdings Limited in May 2011. Founded in 1975, it is headquartered in Central, Hong Kong.