Bloks Group Limited, together with its subsidiaries, designs, develops, and sells toy products in Mainland China, the rest of Asia, the Americas, and other international markets. Its offerings include assembly character toys, animal-themed assembly toys, assembly vehicle toys, and brick-based toys. The company distributes through a multi-channel network of offline channels, such as distributors and consignment sales, and online channels including various e-commerce platforms. Bloks Group Limited was founded in 2014 and is headquartered in Shanghai, China.