kt alpha Co., Ltd. operates in the commerce, G-commerce, and content businesses in South Korea. It offers KT Alpha Shopping, a digital home shopping T-commerce channel, and Gift show, a smart mobile gift certificate service. The company also provides marketing platforms for small and medium-sized businesses, including kt ringo, a customer-tailored ringback tone service; kt store information notification, a store information text message service for small business owners; KT Outgoing Information notification, which displays the sender's information name; and kt safety number (0502), a virtual number service that protects users' personal information. In addition, it offers content distribution services for movies, animations, and foreign dramas, the Cinema Heaven channel business, and media services such as media content programming planning and consulting. The company was formerly known as KT Hitel Corporation., Limited and changed its name to kt alpha Co., Ltd. in July 2021. Founded in 1991, it is headquartered in Seoul, South Korea, and is a subsidiary of KT Corporation.