Xinhua Winshare Publishing and Media Co., Ltd. operates publishing and distribution businesses in the People's Republic of China. It has two segments: Publication, which publishes books, newspapers, periodicals, audio-visual and electronic products, provides printing services, and supplies printing materials; and Distribution, which offers textbooks, educational informatization, and educational equipment for primary and secondary schools, teachers, and students, as well as retailing, distribution, and online sales of publications. The company also provides intellectual property services, logistics, wholesale and retail of pre-packaged goods, import and export, property leasing, accommodation and catering, exhibition and conference services, and advertising agency and leasing. Additionally, it engages in project investment and management, cultural and art exchange activities, computer software development and system services, business consulting, film and television program production and distribution, and digital content. Its services are delivered through multi-scenario online and offline reading systems, including websites, cloud stores, third-party and content e-commerce platforms, and offline distribution channels. Formerly known as Sichuan Xinhua Winshare Chainstore Co., Ltd., it changed its name to Xinhua Winshare Publishing and Media Co., Ltd. in 2010. Incorporated in 2005, it is headquartered in Chengdu, the People's Republic of China.