Betsson AB (publ) operates an online gaming business worldwide, offering casino games, sports betting, poker, and bingo. Its products are marketed under brands including Betsson, Betsafe, Starcasino, Inkabet, betFirst, Nordicbet, Racebets, Rizk, and Jalla Casino. The company was formerly known as Cherryföretagen AB and changed its name to Betsson AB (publ) in July 2006. Incorporated in 1963, it is based in Stockholm, Sweden.