Pricer AB (publ)

Pricer AB (publ) provides in-store digital solutions across Europe, the Middle East and Africa, the Americas, and Asia and Pacific. Its offerings include electronic shelf labels such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG, along with Pricer Plaza, a cloud-based platform for managing, monitoring, and integrating digital in-store systems, and The Pricer platform. The company also provides shelf-edge attachment solutions, Pricer Shelf Vision AI-powered cloud cameras for in-store monitoring, and Pricer StoreLink, an optical access point supporting direct connection to Pricer Plaza. Products are marketed and sold through direct sales and resellers. Incorporated in 1991, the company is headquartered in Stockholm, Sweden.