Geox S.p.A. designs, produces, markets, and distributes footwear and apparel to retailers and end consumers in Italy, Europe, and internationally. It sells shoes and apparel under the Geox brand through wholesalers, franchised stores, Geox Shops, and e-commerce channels. Founded in 1995, the company is based in Montebelluna, Italy, and operates as a subsidiary of LIR S.r.l.