Nelly Group AB

Nelly Group AB (publ) is a Swedish fashion company operating in Sweden, the rest of the Nordics, and internationally. It offers women's clothing, accessories, beauty products, sportswear, lingerie, and swimwear, as well as men's clothing, shoes, and accessories under the Nelly brand. Products are sold through a physical store and online via Nelly.com and NLYman.com. Formerly known as Qliro Group AB (publ), it changed its name to Nelly Group AB (publ) in November 2020. Founded in 1936, the company is based in Borås, Sweden.