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Vusion agrees to acquire In-Store Media to build digital in-store retail media platform
Vusion has signed an agreement to acquire In-Store Media, a Barcelona-based in-store retail media company, accelerating its strategy to turn physical stores into digital media assets. In-Store Media generated approximately €120 million in revenue in 2025 with robust profitability and brings relationships with 90 retail banners and more than 1,600 brands across nine countries in EMEA, Americas, and APAC. The deal, approved by Vusion's board and expected to be financed with debt, remains subject to regulatory approvals and other closing conditions. Vusion aims to combine its connected store technology with ISM's advertising expertise to create a platform for measurable, real-time in-store activation, helping retailers monetize foot traffic and build new revenue streams.