BHG Group AB Series B

BHG Group AB (publ) is a consumer e-commerce company operating in Sweden, Finland, Denmark, Norway, the rest of Europe, and internationally. It has three segments: Home Improvement, which uses a drop-shipping model for DIY categories such as garden, construction, and renovation products; Value Home, which offers furniture and leisure products; and Premium Living, which provides furniture, home furnishing, and interior design products. Its products are sold under brands including Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Outlet1, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020; it was founded in 2006 and is headquartered in Malmö, Sweden.