Tian Tu Capital Co., Ltd. is a private equity and venture capital firm that invests in small and medium-sized companies across early-stage, growth capital, late-stage, mature, and Pre-IPO stages. It focuses on new consumption and new technology industries, primarily in consumer products and brands, including consumer upgrade, innovative consumption, recreational, cultural and sports consumption, food, new retail, consumer retail, healthcare, biomedicine, artificial intelligence, life sciences, consumer finance, and consumer technology. The firm mainly invests in China and prefers to act as a lead investor. Founded in 2002 and based in Shenzhen, China, it has additional offices in Beijing, Shanghai, and Hong Kong, and integrates ESG into its investment practice.