Gendai Agency Inc. plans and produces advertising and promotion services in Japan. It handles advertising across internet and mass media such as television, radio, newspapers, and magazines, as well as newspaper insert ads, direct mail, posters for interior and exterior store decoration, POP and other printed materials, and novelties. The company also produces video and web content, plans advertisements and sells media slots, operates customer referral support media, leases real estate and provides office brokerage, and conducts research and development for new services and business models, along with planning and management of store events. Founded in 1994, it is headquartered in Shinjuku, Japan.