BRUNO, Inc. operates wholesale and retail businesses in Japan and internationally. It offers lifestyle products such as interior goods, home appliances, travel accessories, and cosmetics under the BRUNO and MILESTO brands. The company also provides product planning, design, brand collaborations, original design development, and engraving services. Its products are sold through physical stores including Bruno, Travel Style Milesto, Milesto, Good Gift Go, and Outlet, as well as online under the Bruno, Milesto, and MeTime names. Formerly known as IDEA International Co., Ltd., it changed its name to BRUNO, Inc. in October 2021. Incorporated in 1995, it is headquartered in Shinjuku, Japan, and is a subsidiary of RIZAP GROUP, Inc.