Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally. Its brands include TrueLAC for lactobacillus, Yogurberry for yogurt, yogurt makers, seed probiotics, and a frozen yogurt franchise, Jeju Orange Factory for mandarin oranges, I'mYo for cafe raw materials and ingredients, and V:nergy for health functional foods. It also offers supplements under brands such as Joint Smile, Lutein Zeaxanthin, Real Sleep, Empress's Pu'er Tea Diet, Cissus Speed Diet, and Estriple. Products are distributed through large distributors, retailers, resorts, cafes, and online channels. The company was founded in 2005 and is headquartered in Seoul, South Korea.