IID, Inc. operates media, research, and media commerce businesses in Japan through its Creator Platform and Creator Solution segments. Its media and news websites cover topics such as business, practical information, hobbies, information technology, automobiles, education, movies, games, anime, and fashion. The company also provides content and research solutions, media consulting, quantitative and qualitative surveys, and shop management ASP systems for e-commerce businesses, along with publishing and online advertising. Formerly known as IRI Commerce & Technology Inc., it changed its name to IID, Inc. in June 2010, was incorporated in 2000, and is headquartered in Tokyo, Japan.