Nippon BS Broadcasting Corporation operates a BS digital broadcasting business in Japan. It sells program time slots to advertisers, airs advertiser-provided programs and commercials, and supplies programs to local terrestrial stations. Its programming spans news, education, entertainment, advertising, shopping, and other categories, and it is also involved in program production, internet distribution of programs and related content, and publishing children's books such as picture books, reading materials, and educational materials. Formerly known as Nippon BS Broadcasting Kikaku Corporation, it changed its name in February 2007, was incorporated in 1999, is based in Tokyo, and is a subsidiary of Bic Camera Co., Ltd.