Angling Direct PLC

Angling Direct PLC and its subsidiaries sell fishing tackle and related products in the United Kingdom, Europe, and internationally. Its product range includes baits and additives, bait accessories, bait boats, bait boxes, bait-making equipment, barrows and trolleys, bed chairs, bite alarms, bivvies and shelters, boats, carp essentials, clothing, and cooking equipment, among many other items. The company sells through websites and stores under brands such as Abu Garcia, Advanta, Daiwa, Korda, Rapala, and ZebcoEU. Founded in 1986, Angling Direct PLC is headquartered in Norwich, the United Kingdom.