AO World plc, through its subsidiaries, sells domestic appliances and related services online in the United Kingdom and Germany. Its e-commerce platforms offer fridges, freezers, laundry products, dishwashers, smart tech, computing, AV, consumer electronics, gaming, smart home, and TV and entertainment products. The company also produces content such as imagery, videos, how-to guides, lifestyle content, and energy efficiency ratings, and operates WEEE and plastics recycling facilities and distribution centers. It offers musicMagpie, a reverse supply chain platform, and provides logistics and transport services. Founded in 2000, AO World plc is headquartered in Bolton, the United Kingdom.