Big Yellow Group Plc is the UK's brand leader in self-storage, operating from a platform of 111 stores. The existing platform has a maximum lettable area of 6.6 million sq ft, and a pipeline of 0.9 million sq ft comprising 13 proposed self-storage facilities. When fully built out, the portfolio will provide approximately 7.5 million sq ft of flexible storage space. By value, 99% of stores and sites are held freehold and long leasehold, with the remaining 1% short leasehold. By revenue, 75% of stores are in London and its commuter towns, with the balance in larger regional conurbations. The stores use state-of-the-art technology for digital and operating platforms, including security, and are located in high-profile, accessible main road locations. The company also focuses on excellent customer service, a highly engaged employee culture, and significant investment in sustainability. Big Yellow Group Plc was incorporated in 1998 in the United Kingdom.