Citizens, Inc. is a diversified financial services company that provides life, living benefits and final expense insurance, along with other financial products, to individuals and small businesses in the U.S., Latin America and Asia. It operates in two segments: Life Insurance and Home Service Insurance. The Life Insurance segment sells U.S. dollar-denominated whole life, endowment and critical illness policies to non-U.S. residents through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and critical illness products to middle- and lower-income households in Louisiana, Mississippi and Arkansas, distributed through funeral homes and independent agents, and also provides accident and health insurance policies. Founded in 1969, Citizens, Inc. is headquartered in Austin, Texas.