Phoenix New Media Limited provides content through an integrated internet platform in the People's Republic of China. It operates in two segments: Net Advertising Services and Paid Services. The company offers interest-based content verticals such as news, military affairs, technology, finance, entertainment, sports, automobiles, digital reading, fashion, and history, along with interactive services like comment postings and user surveys. It also provides mobile newspaper and mobile video services, e-commerce, and wireless value-added services. Its mobile channel includes ifeng News, ifeng Video, i.ifeng.com, and digital reading applications. Content and services are delivered via PC, mobile, and third-party channels, with content also transmitted primarily through Phoenix TV to TV viewers. Founded in 1998, the company is headquartered in Beijing, the People's Republic of China, and is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.