Flash Sports & Media Holdings, Inc.

Flash Sports & Media Holdings, Inc. operates a diversified sports, media, and experiential marketing platform focused on live events, original content, and branded fan experiences in the United Arab Emirates, India, South Africa, and Singapore. It produces, commercializes, and manages professional cricket leagues and international cricket events, and holds exclusive commercial and media rights to professional cricket leagues. The company also manages franchise operations and monetizes sponsorship, ticketing, and digital media. Additionally, it provides equipment systems such as commercial horticulture lighting, rolling and automated container benching, specialty fans, fertigation/irrigation, environmental control, and microbial mitigation and odor reduction systems, and acts as a general contractor for client projects. Formerly known as urban-gro, Inc., it changed its name to Flash Sports & Media Holdings, Inc. in June 2026. Founded in 2014, it is based in Lafayette, Colorado.