Huddled Group Plc

Huddled Group Plc is an e-commerce retail company based in Nottingham, United Kingdom, founded in 1996. It primarily sells surplus stock under the Discount Dragon, Boop Beauty, and Nutricircle brands, including discounted FMCG, protein foods, and beauty products. The company also offers live commerce, combining live-streaming, auctions, community chat, and entertainment. Formerly known as Let's Explore Group PLC, it changed its name to Huddled Group Plc in October 2023.