LightInTheBox Holding Co., Ltd. is an online retail company that sells lifestyle products directly to consumers in Europe, North America, and other international markets. Its offerings include apparel and other general merchandise, with a focus on apparel design, as well as logistics services. Products are sold through its websites, other online platforms, mobile applications, and supplemental online platforms to third-party sellers, companies, and individual customers. Founded in 2007, the company is headquartered in Singapore.