Lottomatica Group S.p.A. operates in Italy's gaming market through its subsidiaries. It has three segments: Online, Sports Franchise, and Gaming Franchise. The Online segment offers sports betting, virtual betting, horse betting, online casino games, bingo, poker, betting exchange, and skill games via websites such as GoldBet.it, Better.it, Lottomatica.it, Betflag.it, Totosì.it, and Planetwin365.it. The Sports Franchise segment provides retail sports betting, virtual betting, and horserace betting under brands including GoldBet, Intralot, Better, and Planetwin365. The Gaming Franchise segment manages gaming halls and concession activities for video lottery terminals and amusement with prize machines. The company was incorporated in 2019 and is based in Rome, Italy.