Magic Software Enterprises Ltd

Magic Software Enterprises Ltd. provides proprietary application development, vertical software solutions, business process integration, IT outsourcing software services, and cloud-based services worldwide. It operates in two segments: Software Services and IT Professional Services. The Software Services segment develops, markets, sells, and supports proprietary and non-proprietary application platforms, software applications, business and process integration solutions, and related services. The IT Professional Services segment offers IT services in infrastructure design and delivery, application development, technology planning and implementation, communications services and solutions, and supplemental outsourcing services. The company also offers application development and business process integration platforms, including Magic xpa, AppBuilder, Magic xpi, Magic xpi cloud native, FactoryEye, Magic Data Management and Analytics Platform, and Magic SmartUX. In addition, it provides vertical software solutions such as Clicks, Hermes Cargo, HR Pulse, MBS Solution, Nativ, and Mobisale. The company also offers software maintenance, support, training, and consulting services. It was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991. The company was incorporated in 1983 and is headquartered in Or Yehuda, Israel. As of February 24, 2026, Magic Software Enterprises Ltd. operates as a subsidiary.