Pri0r1ty Intelligence Group PLC is a technology and data intelligence company that develops and commercialises software and analytics solutions. It operates through two segments: AI and Data Intelligence Services, and Marketing and Analytics. Its proprietary platforms, including Advisor and Fan Sonar, help clients optimise and monetise first-party data, embed AI into workflows, train models, and generate actionable insights. The company also provides data-driven marketing and consultancy services, such as project-based technology development, media and marketing management, and growth solutions for sports, music, entertainment, and lifestyle sectors. In addition, it offers Compass ID, a software platform for ingesting, analysing, and commercialising large-scale audience and performance data. Services are delivered under monthly service or retainer arrangements, agency models for media and marketing, and fixed-price contracts for project-based technology development. Incorporated in 2021, the company is based in London, United Kingdom.