Waldencast plc

Waldencast plc operates in the beauty and wellness industry across the United States, Canada, Europe, the Middle East, India, Australia, and New Zealand. It operates through two segments: Obagi Medical and Milk Makeup. The company offers skin care products targeting signs of skin aging, dark spots, hyperpigmentation, fine lines and wrinkles, and skin tone and texture, as well as cosmetics and other beauty products. It provides foundation, concealer, primer, blush, setting spray, and bronzer, and sells liner, eyeshadow, and lip color products. It serves distributors, retailers, physicians, and consumers directly through e-commerce platforms and third-party logistics and delivery providers. Incorporated in 2020, it is headquartered in London, the United Kingdom.