Waldencast plc operates in the beauty and wellness industry across the United States, Canada, Europe, the Middle East, India, Australia, and New Zealand. It operates through two segments, Obagi Medical and Milk Makeup. The company offers skin care products targeting signs of skin aging, dark spots, hyperpigmentation, fine lines and wrinkles, as well as products to protect and enhance skin tone and texture, along with cosmetics and other beauty products. It also provides foundation, concealer, primer, blush, setting spray, and bronzer, and sells liner, eyeshadow, and lip color products. It serves distributors, retailers, and physicians, and sells directly to consumers through its e-commerce platforms and third-party logistics and delivery providers. The company was incorporated in 2020 and is headquartered in London, the United Kingdom.