Xcel Brands, Inc. is a media and consumer products company operating in North America with its subsidiaries. It designs, licenses, markets, and sells branded apparel, footwear, accessories, fine jewelry, home goods, and other consumer products through live streaming and social commerce. Its brand portfolio includes Halston, Judith Ripka, C Wonder, Longaberger, and TowerHill. Products are promoted and sold via interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce channels. Founded in 2011, the company is based in New York, New York.