YouGov plc

YouGov plc provides online market research services across the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers subscription-based syndicated products such as YouGov BrandIndex, which continuously monitors 16 fundamental metrics, and YouGov Profiles, which provides detailed real-time portraits of consumer segments. The Research division offers quantitative and qualitative services including YouGov RealTime Omnibus, YouGov Surveys, and Custom Research. The Shopper division provides household consumer purchasing data, such as Shopper Consumer Tracking and Shopper Advanced Analytics. The company also engages in software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.