Pinterest is expanding its advertising playbook with new Visual Search Ads, giving brands another way to reach users as they compare products and move closer to a purchase. The new ad format was unveiled Thursday at Pinterest Presents, the company's annual global advertiser summit. Visual Search Ads will place brands directly inside Pinterest search results and pin close-ups, allowing advertisers to appear as users visually browse products, compare options and narrow purchasing decisions. The ads are designed specifically for lower-funnel marketing objectives and will work with Pinterest Performance+, the company's AI-powered advertising suite. Pinterest said the new format will enter beta for eligible advertisers across all of its advertising markets in the coming weeks.
Pinterest IncPinterest unveiled new Visual Search Ads format at its advertiser summit, expanding its ad product offering.
China Mobile Limited
