Apple is facing a £2 billion ($2.7 billion) lawsuit filed at London's Competition Appeal Tribunal on behalf of app developers, alleging its App Tracking Transparency feature imposed stricter consent requirements on third-party apps than on Apple's own advertising services. The suit is led by Ann Pope, a former senior official at Britain's Competition and Markets Authority, and follows a pattern of European regulatory action against the same feature, including fines in France and Italy and a Germany-ordered redesign of Apple's consent prompts. It also comes months after a separate UK tribunal ordered Apple to pay roughly £1.5 billion over App Store commissions. Apple disputes the allegations and says its App Tracking Transparency rules apply equally to all developers, and the claim must still proceed through the Competition Appeal Tribunal before any judgment. The case adds to scrutiny from regulators in Germany, France, Italy and Poland, and a ruling against Apple could pressure its advertising business and set a precedent for challenges to its control over its app ecosystem.
Apple Inc.£2 billion UK lawsuit alleges Apple's App Tracking Transparency imposed stricter consent rules on third-party apps than on its own ad services.
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