Meta Platforms Inc.SoftBank launching Ray-Ban Meta Gen 3 in Japan adds another distribution channel, expanding retail/carrier availability for Meta's smart glasses.
SoftBank is set to roll out the new Ray-Ban Meta Gen 3 in Japan on September 25, giving Meta Platforms another distribution channel for its AI-powered smart glasses. The Japanese carrier has been steadily expanding its smart-glasses business, becoming the country's first mobile network operator to sell Ray-Ban Meta Gen 2 glasses in June and enlarging its Meta glasses assortment again in August. Alongside the Gen 3 launch, SoftBank will also add Meta Glasses by LISA to its lineup. The wider retail and carrier availability matters to Meta because smart glasses are a prominent piece of its push to extend artificial intelligence beyond smartphones and PCs, and could help it gauge whether AI-powered wearables can become a substantial consumer hardware category. Meta shares closed up 4.5% at $777.59 on Thursday, while SoftBank Group's U.S.-listed shares slumped 7.6%.
Meta Platforms Inc.SoftBank launching Ray-Ban Meta Gen 3 in Japan adds another distribution channel, expanding retail/carrier availability for Meta's smart glasses.
SoftBank is the subject launching the Gen 3 glasses, but its U.S.-listed shares slumped 7.6% with no stated cause in the article.