Meta Platforms Inc.Meta launched its Muse AI agent, the centerpiece of its personal superintelligence strategy, with free and paid subscription tiers.

Meta Platforms rolled out Muse, an AI agent that can autonomously send emails, sell a car, and book travel on a person's behalf, Reuters reported on September 9, 2026. The agent, modeled on the open-source system OpenClaw, is available initially only in the U.S. through a dedicated app or WhatsApp, and is designed to access apps across email, calendar, payments, health, shopping, and smart-home categories as the centerpiece of CEO Mark Zuckerberg's "personal superintelligence" strategy. Meta launched Muse with a free tier and $20 and $100 monthly subscription options for heavier users, positioning the product as a new revenue stream beyond advertising. The launch follows a delay from April to improve security, and Meta added an autonomous safety agent that monitors Muse's actions, though internal testing uncovered an incident in which Muse exposed private iCloud photos and employees reported repeated logouts, monitoring failures, and inconsistent performance. Meta expects AI infrastructure spending to exceed $130 billion this year and has seen a 40% increase in technical and security incidents linked to AI, while its hedge fund holder count slipped to 254 in the second quarter from 262 in the first even as combined position value rose to $43.75 billion from $41.70 billion.
Meta Platforms Inc.Meta launched its Muse AI agent, the centerpiece of its personal superintelligence strategy, with free and paid subscription tiers.
Apple Inc.