Apple's iPhone 18 Pro Debuts With $100 Price Bump to $1,199

Product / TechCommodity
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Summary · why it matters

Apple's iPhone 18 Pro and Pro Max went on sale Friday, the company's first new iPhone launch under CEO John Ternus and its first to hit the market amid the AI-driven global memory and storage shortage. The memory crunch pushed the base iPhone 18 Pro to $1,199 and the base iPhone 18 Pro Max to $1,299, a $100 increase over the iPhone 17 Pros. The foldable iPhone Duo is not due out until Oct. 23 and will cost $1,999. Demand for the Pro models is running hot, with orders placed today facing a three-week wait for delivery. Deepwater Asset Management managing partner Gene Munster wrote Friday that Pro model pre-order lead times are about 15% longer than a year ago on launch day, and that the dual-cycle launch, which splits the base iPhone 18, iPhone 18e and iPhone Air 2 into early next year, appears to be helping early sales. The new phones ship with the improved Apple Intelligence platform and AI-powered Siri AI, which remains in beta.

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Artificial Intelligence · 2 stocks
Apple Inc.
AAPL
▲ PositiveDemandPricingrelevance

Pro model demand running hot with three-week delivery waits and pre-order lead times ~15% longer than a year ago.

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Off-coverage companies 1

Deepwater Asset ManagementPrivate± Mixed
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