Finansia Syrus Securities maintains a Buy rating on Comseven, or COM7, with a target price of 35 baht, after shareholders approved the appointment of two additional directors as expected: Mr. Parin Lojanagosin, Chief Executive Officer of Plan B Media, or PLANB, and Mr. Phinijsorn Luechaikhajornphan, a PLANB director. The move raises COM7's board to nine members from seven. The research team sees COM7 benefiting from its strategic alliance with PLANB, a major Thai out-of-home advertising operator, and is watching for further media collaboration, such as advertising inside Banana stores and on EV7 vehicles, which is initially expected to add roughly 1-2% upside to 2027 earnings. A key near-term catalyst is pre-orders for the new iPhone models. An initial check with COM7 found that pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max, in unit terms, exceeded total pre-orders for all models in the iPhone 17 series, which the team views as positive for COM7's share sentiment. This is consistent with SIS Distribution (Thailand), or SYNEX, which saw pre-orders for those iPhone models rise from the same period a year earlier, with part of the increase likely due to a larger allocation of units compared with the iPhone 17 series. However, actual sales from the first day of availability on September 18, 2026 through the fourth quarter of 2026 still need to be monitored, along with the adequacy of supply of the new iPhone models going forward. The research team sees the trend as a supporting factor for Apple-related stocks and better than it and the market had previously expected, and reiterates its Buy rating on COM7 with a 35 baht target price and on SYNEX with a target price of 12.50 baht.
Com7 PCLFinansia maintains Buy rating on COM7 with a 35 baht target price.
