COM7 disclosed that overall pre-orders for the iPhone 18 Series grew well above the previous generation, with the iPhone 18 Pro Max in Burgundy seeing the highest number of pre-orders, followed by the Glacier color. Kaewjiranai Kemasit, Senior Director of the Apple Product Group at Comseven Company Limited, or COM7, said that the iPhone 18 Pro and iPhone 18 Pro Max come with the A20 Pro chip, a new-generation Vapor Chamber, and a dual 16-core Neural Engine, while the Trade IN+ campaign has drawn more than 100% more registrations from customers interested in trading in old devices for new ones compared with the previous generation. Thakol Niyomthai, Investor Relations at COM7, said the company offers a 0% installment program through credit cards for up to 36 months and UFUND loans with installments of up to 48 months, along with offers and privileges worth up to 10,000 baht, and will deliver the iPhone 18 Series through a network of more than 1,300 branches nationwide. The iPhone 18 Pro starts at 48,900 baht and the iPhone 18 Pro Max starts at 52,900 baht. COM7 will officially open advance pre-orders for the iPhone Duo on October 16, 2026, at 7:00 p.m., with sales beginning on October 23, 2026, at a starting price of 79,900 baht. At the same time, Apple is preparing to launch the Apple Watch Series 12 starting at 14,900 baht, the Apple Watch Ultra 4 starting at 29,900 baht, the Apple Watch SE 3 starting at 8,500 baht, and the AirPods 5 starting at 4,790 baht.
Com7 PCLCOM7 reported iPhone 18 Series pre-orders surpassing the previous generation, with Trade IN+ registrations more than doubling, indicating strong customer demand through its retail network.
Apple Inc.iPhone 18 Series pre-orders at COM7 grew well above the previous generation, signaling strong end-customer demand for Apple's new iPhones.
