ABB and NASCAR have launched ABB NASCAR Grid Control, a first-of-its-kind fan experience that gives racegoers a real-time look into race control and operational sustainability. The 20-by-8-by-18-foot glass pod, located in the general admission fan zone at NASCAR San Diego Weekend presented by Anduril, features 11 live video feeds and data dashboards showing an unprecedented simulcast of what NASCAR engineers see in official race control, including telemetry, live data streams, and advanced analytics. The activation is powered by a temporary network of microgrids that allows the street race at Naval Base Coronado to run without reliance on the local utility grid, using a hybrid energy strategy that combines Battery Energy Storage Systems with diesel generators to reduce fuel use and emissions. Real-time energy and carbon performance dashboards, enabled by ABB CogniEN and ABB Sensorfact Smart Monitoring Sensors, publicly report total carbon savings, zone-specific energy optimizations, and hybrid performance data for the first time, supporting NASCAR IMPACT’s goal of achieving net zero operating emissions by 2035.
ABB LtdABB launches a high-profile fan experience with NASCAR, showcasing its technology and sustainability solutions, likely boosting brand visibility and potential demand for its grid and energy management products.
Nordnet AB (publ)NASCAR introduces a new fan experience that enhances engagement and supports its sustainability goals, potentially increasing fan interest and sponsorship opportunities.