Abbott Laboratories has launched Similac 360 Total Care Made With Whole Milk, the first commercially sterile ready-to-feed liquid infant formula in the U.S. to combine whole milk with a ready-to-feed format. The product, which uses whole milk and a blend of human milk oligosaccharides to more closely mirror breast milk, expands Abbott's infant nutrition portfolio and targets parents seeking convenient, nutritionally advanced options. Priced similarly per feeding to its powder formula, the new product is initially rolling out at Target and Amazon, with broader retail availability expected to be a key indicator of traction. Investors will watch upcoming quarterly reports for U.S. nutrition revenue mix and uptake of ready-to-feed formats, while legal risks around preterm formulas remain a watchpoint after recent NEC settlement agreements.
Abbott LaboratoriesLaunch of new whole-milk ready-to-feed formula expands product portfolio and targets convenience-seeking parents.
