Acxiom Research Finds 92% of Leaders Say Martech Meets or Exceeds Expectations

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Summary · why it matters

Acxiom announced findings from new proprietary research showing 92% of senior leaders at large U.S. organizations using or planning to use Adobe CX Enterprise say their existing martech is meeting or exceeding expectations, rising to 95% for those already using Adobe CX Enterprise solutions. The study highlights a significant opportunity to expand how organizations leverage existing martech investments, with 87% of C-suite executives agreeing that successful AI in marketing requires strong data quality and integration. Additionally, 99% believe first-party data will determine future winners in customer experience, yet 85% admit they are not fully utilizing the data they already own. The research also found 91% of leaders believe identity resolution is essential to effective personalization, and 89% say organizations need deeper partner expertise to navigate the growing complexity of martech, data, and AI.

Impact on stocks 2

Artificial Intelligence▲ · 1 stocks
Adobe Systems Incorporated
ADBE
▲ PositiveDemandrelevance

Acxiom research shows high satisfaction with Adobe CX Enterprise, indicating strong demand for Adobe's martech solutions.

Communication Services▲ · 1 stocks

Off-coverage companies 1

AcxiomPrivate▲ Positive
Technologyrelevance

Acxiom published proprietary research highlighting its thought leadership and expertise in martech, data, and AI.

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