Adidas and GLO Brands announced ADIDAS PRO WORK, a certified safety footwear line targeting logistics, manufacturing, and transportation workers, with European retail prices between €100 and €150 and availability from August through selected retailers and distributors. The line features women-specific fits and ergonomic technologies, extending adidas beyond traditional sportswear into the professional personal protective equipment segment. The move could add a more regulation-driven, less fashion-dependent revenue stream, though it is not expected to be a major near-term catalyst compared with execution in core footwear and apparel.
adidas AGlaunch of new safety footwear line targeting professional PPE segment, opening new revenue stream
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