adidas AGADS
± MixedCapitalrelevance
CFO change and record sales with stock undervalued, but direction unclear
Impact on stocks 1
Consumer Discretionary
adidas AGAdidas Names Birgit Kretschmer as CFO After Record Q2 2026 Sales
ManagementEarnings
Adidas has appointed Birgit Kretschmer as its new chief financial officer, succeeding long-serving CFO Harm Ohlmeyer, following record sales in the second quarter of 2026. The company reported that Q2 2026 revenue reached an all-time high, driven by World Cup-related demand and strong apparel performance, with growth in key markets contributing to the result. The leadership change comes as Adidas shares trade at €159.4, about 22% below the analyst price target of €203.86, and are flagged as undervalued by Simply Wall St, trading around 54.4% below its fair value estimate. Despite the record sales, the stock has declined 11.9% over the past 30 days. Investors will be watching how Kretschmer sets guidance, capital allocation, and margin priorities.
adidas AGCFO change and record sales with stock undervalued, but direction unclear