Adidas raises full-year revenue forecast, buoyed by World Cup

Earnings
โดย Reuters·Read original
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German sportswear giant Adidas has lifted its full-year revenue outlook. On a currency-neutral basis, it now expects growth of 9 to 10 percent year-on-year, up from a previous forecast of a high single-digit increase. Second-quarter revenue rose 14 percent to 6.74 billion euros, beating analyst estimates of 6.63 billion euros, but operating profit grew just 5 percent to 574 million euros, missing the forecast of 623 million euros. Robust demand for the football World Cup and retro-style models boosted revenue, while a 30 percent jump in marketing expenses for World Cup campaigns weighed on profit. The full-year operating profit forecast was kept unchanged at around 2.3 billion euros.

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Robust demand from World Cup and retro-style models boosted revenue, leading to raised full-year revenue forecast.