Adobe Expands AI Push With Agency Deals at Cannes Lions 2026

Impact on stocks 4

Artificial Intelligence▲ · 2 stocks

Adobe Systems Incorporated

ADBE

▲ PositiveDemandrelevance

Adobe announced new AI-powered marketing solutions and partnerships with major agencies, expanding its AI push.

Accenture plc

ACN

▲ PositiveDemandrelevance

Accenture Song developed an AI framework with Adobe, likely driving demand for its services.

Communication Services▲ · 2 stocks

Omnicom Group Inc

OMC

▲ PositiveTechnologyDemandrelevance

Omnicom is integrating Adobe technology into its AI Agentic Operating Model, enhancing its tech capabilities.

WPP PLC

WPP

▲ PositiveTechnologyDemandrelevance

WPP is launching a connected intelligence layer using Adobe tools, improving its tech offering.

Theme Impact 2

Horizontal SaaSCloud & Digital Infrastructure

▲ Competition

AI Applications & CopilotsArtificial Intelligence

▲ Competition

Off-coverage companies 1

Code and TheoryPrivate▲ Positive

Demandrelevance

Code and Theory is rolling out a content system for sports organizations using Adobe tools, driving demand.

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Salesforce launches AIforce at Dreamforce 2026 as Benioff takes aim at Microsoft Copilot

Salesforce CEO Marc Benioff unveiled AIforce, an AI connectivity layer that lets employees access Salesforce data and run complex workflows inside third-party AI tools such as Anthropic's Claude and Slack, at Dreamforce 2026, using the stage to directly criticize Microsoft. AIforce launched with three integrations: Claudeforce, built in partnership with Anthropic, brings Salesforce data directly into Claude; Slackforce connects that same data to conversations in Slack; and AgentforceCoworker operates inside Salesforce's own Lightning interface. Benioff framed AIforce as the answer to what he calls the "Fantasyland" problem, arguing that rival AI tools like Microsoft's Copilot lack the reliable business data layer required to safely power a business, extending a public rivalry that dates to Dreamforce 2024, when he compared Copilot to "Clippy." Salesforce generated $11.35 billion in revenue during its most recent quarter, beating Wall Street's expectations on both earnings and revenue, and CRM stock has rallied about 34% over the past month after falling as much as 37% earlier in 2026, closing at $255.65 on Sept. 15. On the same day as the Dreamforce announcement, Salesforce suffered a global service disruption that locked some customers out of their systems, and investors are watching Agentforce and Data 360 adoption numbers in the next quarterly report, where combined annual recurring revenue already exceeds $2.9 billion, more than 200% growth from a year ago.

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IBM Software Growth Slows as Q2 Organic Revenue Stalls

IBM's Software business slowed in the second quarter of 2026, with revenues up 5% year over year to $7.8 billion but organic revenue growth flat, as weakness in the Transaction Processing business drove an 8% revenue decline there. The company attributed the shortfall to customers shifting capital spending toward servers, storage and memory to secure supply-constrained infrastructure ahead of anticipated price increases, which left several large software deals unclosed within the expected timeframe. Still, roughly 80% of annual Software revenues is recurring, and Red Hat remained a key growth engine, with Hybrid Cloud revenues up 11% and OpenShift ARR reaching $2.2 billion, while the Data business grew 19% year over year. The acquisitions of HashiCorp and Confluent strengthened IBM's automation, data and hybrid-cloud capabilities, and Software segment profit rose 9% to $2.5 billion with segment margin up 110 basis points to 32.2%. IBM faces competition from Microsoft, whose Productivity & Business Processes segment generated $37.8 billion in June-quarter revenues, up 14% year over year, and from Oracle, whose cloud revenues surged 47% in USD and 46% in cc to $9.9 billion even as its Software revenues fell 2% to $6.8 billion.

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