Adobe Systems IncorporatedAdobe launches new AI-powered Brand Visibility solution, enhancing its product offering for the AI search era.

Adobe announced Adobe Brand Visibility, a new solution that unifies Semrush’s AI visibility intelligence with Adobe’s agentic content optimization to help businesses enhance their presence across AI-powered search and boost customer engagement. The offering is part of Adobe CX Enterprise and provides access to nearly 300 million real-world AI search prompts—the largest global database of its kind—along with audience reach data, competitive share-of-voice, and owned-channel insights across platforms such as ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI. Adobe reports that AI traffic to U.S. retail sites surged 1,324% between October 2024 and May 2026, while travel-sector AI traffic rose 2,215% in the same period. The solution combines Adobe LLM Optimizer with Semrush’s AI Optimization to deliver a closed-loop system for Generative Engine Optimization, enabling marketers to see which prompts they are winning or losing, receive prioritized recommendations, deploy updates in minutes, and tie every action to bookings, pipeline, and revenue. Adobe Brand Visibility can be used standalone or integrated with Adobe Experience Manager, and it leverages Semrush’s SEO corpus of 28.5 billion keywords and 43 trillion backlinks built over 17 years to close gaps across both AI and traditional search channels.
Adobe Systems IncorporatedAdobe launches new AI-powered Brand Visibility solution, enhancing its product offering for the AI search era.
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