ADVICE says iPhone 18 Pro Max bookings fully subscribed, boosting third-quarter 2026 revenue

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Summary · why it matters

Nat Nattanitikarat, Chief Executive Officer of Advice IT Infinite Public Company Limited, or ADVICE, disclosed that the iPhone 18 Series has received a fairly strong response, especially the top model, the iPhone 18 Pro Max, whose bookings filled the allocated quota and sold out quickly. The company will receive the handsets this Friday and will begin distributing products fully to branches and various sales points next week. The company expects its business in the third quarter of 2026 to improve from the second quarter of 2026, driven by the new smartphone models, and is maintaining its 2026 revenue growth target of 15% compared with 2025, after first-half revenue reached about 8.8 billion baht. It also plans to open 7 more Advice iStore branches in the second half of this year, bringing the total to 29 branches by the end of 2026, up from 22 in the first half. Meanwhile, the analyst team at Krungsri Securities Public Company Limited expects third-quarter 2026 sales to grow more than 17% from the same period a year earlier, and forecasts 2026 net profit of 453 million baht, up 65% from the previous year. It estimates a dividend yield of about 7% per year, with a first-half 2026 dividend of 0.23 baht per share, and therefore recommends a "buy" rating with a target price of 8.40 baht per share.

Impact on stocks 1

Consumer Discretionary · 1 stocks
Advice It Infinite Pcl
ADVICE
▲ PositiveDemandCapitalrelevance

iPhone 18 Pro Max bookings fully subscribed and sold out, driving expected Q3 2026 revenue growth.

Off-coverage companies 1

Krungsri Securities Public Company LimitedPrivate± Mixed
Capitalrelevance

Krungsri Securities is only cited for its analyst forecast and buy rating on ADVICE, not as a subject of the news.