Affirm Partners with Backcountry to Expand Outdoor Recreation Footprint

M&A · Partnership
โดย Simply Wall St·Read original
Summary · why it matters

Affirm has partnered with Backcountry to offer its pay-over-time option across Backcountry and its affiliated online brands, including Competitive Cyclist, MotoSport, Steep & Cheap, and Level Nine Sports. The agreement extends Affirm's presence into the outdoor recreation category, where high-ticket gear purchases make transparent installment payments relevant for shoppers and merchants. The deal adds another vertical to Affirm's merchant network, though it is unlikely to shift near-term focus on funding costs, credit performance, and the risk of losing a large enterprise merchant partner. Affirm recently expanded a US$2.2 billion forward flow agreement with CPP Investments, underpinning roughly US$8 billion of loan volume, which can support higher transaction volumes from new partnerships like Backcountry.

Impact on stocks 1

Digital Finance & Tokenization▲ · 1 stocks
Affirm Holdings Inc
AFRM
▲ PositiveDemandrelevance

Partnership with Backcountry expands merchant network into outdoor recreation, driving potential transaction volume.

Off-coverage companies 4

Backcountry.comPrivate▲ Positive
Demandrelevance

Backcountry gains ability to offer pay-over-time, potentially increasing sales conversion.

Canada Pension Plan Investment BoardPrivate± Mixed
Capitalrelevance

CPP Investments expanded forward flow agreement with Affirm, but impact on CPPIB is indirect and not detailed.

Competitive CyclistPrivate▲ Positive
Demandrelevance

Competitive Cyclist, as an affiliated brand, will offer Affirm's pay-over-time option.

Level Nine SportsPrivate▲ Positive
Demandrelevance

Level Nine Sports, as an affiliated brand, will offer Affirm's pay-over-time option.

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