Aflac and fashion designer Rachel Zoe have launched Fit Checks, a new awareness campaign featuring a first-of-its-kind garment with a QR code embedded in a checkered pattern that links to CheckForCancerNow.com, aiming to make cancer risk education part of everyday life. The campaign addresses findings from the 2025 Aflac Wellness Matters Survey showing that 59% of Americans avoid important health screenings and 94% have delayed a checkup. Fit Checks is part of Aflac's broader Check for Cancer movement, which seeks to increase cancer screenings in the U.S. by 10% over the next 10 years. Aflac, a Fortune 500 company and leading provider of cancer insurance in the U.S. and Japan, announced the initiative from its Columbus, Georgia headquarters.
Aflac IncorporatedAflac launches a campaign to boost cancer screenings, which could increase demand for its cancer insurance products.