Apple Inc.Apple raised prices on Macs and iPads due to memory shortage, which may hurt demand.
The AI boom is driving up the cost of consumer electronics due to a global memory shortage. Microsoft raised prices on its Surface line of products by as much as $500 to $600, with the starting price for one offering jumping from $9.99 to $14.99. Apple has increased prices on Macs and iPads, smartphone makers have raised prices, and game consoles have also become more expensive. The shortage stems from a confluence of factors including COVID-era supply chain disruptions, data center build-outs diverting high-bandwidth memory, and constrained DRAM supply that affects laptops and smartphones. Even when the shortage eases, companies may keep prices elevated, potentially establishing new higher price floors for devices.
Apple Inc.Apple raised prices on Macs and iPads due to memory shortage, which may hurt demand.
Microsoft CorporationMicrosoft raised Surface prices by up to $600, potentially dampening consumer demand.